Healthcare Promo Email — Seasonal Screening

The screening campaign that patients sign up for instead of ignoring. A teal gradient hero carries the campaign title with calm energy, the body states the screening package in one scannable list, a discount code makes the price obvious, and a single registration CTA carries the conversion. Built for seasonal health drives — flu shots, cholesterol panels, skin-cancer checks — where the goal is participation, not hype.

Snapshot

• Goal: drive registrations for a seasonal health-screening package with a limited-time discount.
• Audience & tone: established patients and community members. Clear, trustworthy, gently encouraging — the care team inviting participation, not a flash sale.
• Palette: page #f0fdfa · container #ffffff · text #134e4a / #475569 (muted) · accent teal #0d9488
• Font: "Tahoma", "Geneva", sans-serif
• Artwork: one gradient-hero layout hero (a single rasterized image) — teal-to-cyan diagonal gradient. Everything below it is native, selectable, and clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — gradient-hero layout template — recolor the gradient to teal #0d9488 → cyan #06b6d4 diagonal over cream #f0fdfa. Overlay copy: eyebrow "NORTHSTAR HEALTH · COMMUNITY SCREENING" white #ffffff 12px Tahoma tracked uppercase, heading "Know your numbers." white #ffffff 38px Tahoma bold, subline "A 15-minute screening that could change everything." cream #f0fdfa 15px. Text-only artwork — the working CTA is the native button in step 6.
2. [native] Eyebrow — text. "AVAILABLE THROUGH AUGUST 31" teal #0d9488 12px tracked uppercase, center.
3. [native] Heading — text. "The comprehensive screening package" text #134e4a 22px Tahoma bold, center.
4. [native] Screening list — text. Four items as <div data-paragraph="true"> lines: “Blood pressure and heart-rate check” / “Full lipid panel (cholesterol + triglycerides)” / “Blood glucose (HbA1c)” / “BMI and body-composition assessment”. fontSize: 14, color #475569, center, line-height: 1.8.
5. [native] Coupon — text. "Use code SCREEN40 for 40% off — was $149, now $89" text #134e4a 15px bold, center, code in accent teal #0d9488 uppercase. The price drop in #475569 muted for clear was/now contrast.
6. [native] CTA button — button. Label "Register for a screening", teal #0d9488 fill, white text, rounded corners, center.
7. [native] Details — text. "Screenings run weekdays, 8am–11am at Northstar Health, Suite 100. Results available in your patient portal within 48 hours." fontSize: 13, color #475569, center, line-height: 1.7.
8. [native] Eligibility line — text. "Open to all community members — no referral required. Fasting recommended but not mandatory." fontSize: 13, color #475569, center.
9. [native] Divider — hairline #99f6e4, generous vertical padding.
10. [native] Footer — text. "Northstar Health · 500 Wellness Blvd, Minneapolis, MN · [email protected] · Unsubscribe" fontSize: 12, color #94a3b8, center. Recolored to the palette.

Make it yours

1. Swap the screening items for your actual package (flu shots, skin checks, vision exams).
2. Replace SCREEN40 and the pricing with your real offer code and rates.
3. Recolor the teal gradient to your brand — keep the tone encouraging, not salesy.