Media Newsletter Template — The Lead Story
A media newsletter template with a magazine-lead hero — photo on one side, kicker and serif headline on the other — followed by a standfirst, a pull-quote, and a single read-on CTA.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share EMtfpPKWO4-m7F08qh1cC and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The issue that reads like a front page. A feature photo sits beside a serif headline, a short standfirst sets the stakes, and a pull-quote gives the week its voice — then one calm button sends readers to the full story and three teaser lines tease what’s next. Unhurried, considered, unmistakably editorial.
Snapshot
- Goal: lead a recurring newsletter with one feature story and pull readers into the full piece.
- Audience & tone: loyal subscribers who read for the writing. Measured, literary, trustworthy — a newsroom voice, not a marketing one.
- Palette: page
#ecedef· container#ffffff· text#111a33/#676d7d(muted) · accent#3f4f60 - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Image — image. Alt text: “The newsroom at work this week”, left.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Kicker 1 — text. “The Lead Story”, fontSize: 14, color
#3f4f60, left, uppercase. - [native] Headline — text. “What our editors are watching this week”, fontSize: 28, color
#111a33, left. - [native] Body copy 1 — text. “A quiet shift is reshaping how stories get told, and here is the one we could not stop talking about.”, fontSize: 16, color
#111a33, left. - [native] Standfirst — text. “The best story this week did not come from where you would expect.”, fontSize: 20, color
#111a33, left. - [native] Fine print — text. ”— The Editors”, fontSize: 12, color
#676d7d, left. - [native] Kicker 2 — text. “More In This Issue”, fontSize: 14, color
#3f4f60, left, uppercase. - [native] Body copy 2 — text. “Who is leading the shift, what they are doing differently, and how our own coverage is changing to keep you ahead.”, fontSize: 16, color
#111a33, left. - [native] Primary CTA — button. Label “Read the full story”, fill
#3f4f60, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#3f4f60, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#676d7d, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the feature photo, kicker, and headline for this week’s lead story.
- Rewrite the pull-quote as the one line that captures your issue — it carries the voice.
- Retitle the three “More in this issue” teasers to the other reads you’re linking to.
About newsletter email templates
A newsletter is the one email category built for a relationship, not a single moment. There is no hard deadline and no one dominant CTA — the job is to show up on a predictable cadence often enough that subscribers recognize the format and know where to look for the update they actually care about.
See all newsletter templates →How is a newsletter template different from a promotional email template?
A newsletter is built for a recurring cadence and a returning audience — the design favors consistent section structure, so readers know where to look each issue, over a single hard sell. Promotional templates are built around one offer and one deadline instead.
What sections should a company newsletter include?
Most effective newsletters below hold to three or four recurring sections — a short editor's note, one or two curated highlights, and a closing link or two — rather than trying to cover everything that happened since the last send.
Can I reuse the same newsletter template every month?
Yes, and it's the recommended approach — clone it once, then swap the content each cycle so subscribers recognize the format immediately instead of relearning a new layout every send.
Do Temway newsletter templates support an unsubscribe link and merge tags?
Yes — every template includes a compliant unsubscribe footer and supports Temway's merge-tag picker for personalizing subject lines and greetings per recipient.