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Insider Brief — Agency

A restrained, data-forward agency newsletter — a teal stats band with three KPIs, then three numbered trend takeaways and a single CTA.

Newsletter agencygeometricminimaldigestcta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share KnxX_E_kaj6G1cbXccOeT, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

A restrained, numbers-first quarterly brief that a busy executive will actually finish. A teal stats band opens with three headline KPIs, then three curated trend takeaways stack as native heading-and-link pairs, closing with one CTA to the full report — an analyst’s note, not a sales pitch.

Snapshot

  • Goal: distill the quarter’s trends into a fast, proof-first read for clients and prospects, driving one click to the full brief.
  • Audience & tone: client-side marketing and ops leaders. Analytical, confident, economical — proof before opinion, one number per point.
  • Palette: page #ffffff · container #ffffff · text #0f172a / #475569 (muted) · accent teal #0d9488 (stats band #f0fdfa)
  • Font: Tahoma, Geneva, sans-serif
  • Artwork: none — fully native blocks. The “stats band” is a shared teal-tinted backgroundColor on stacked text, not an image.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [native] Wordmark — logo (or text). “Field Notes”, teal #0d9488, fontWeight: 700, left.
  2. [native] Issue label — text. “INSIDER BRIEF · ISSUE 12”, fontSize: 12, letter-spaced caps, muted #94a3b8, left.
  3. [native] Divider — hairline #e2e8f0, generous vertical padding.
  4. [native] Headline — text. “3 trends shaping Q3”, fontSize: 28, fontWeight: 700, color #0f172a, left.
  5. [native] Intro — text. One analytical sentence, fontSize: 15, color #475569, left.
  6. [native] Stat 1 number — text. “3.4×”, fontSize: 30, fontWeight: 700, teal #0d9488, center, on a teal-tint #f0fdfa backgroundColor.
  7. [native] Stat 1 label — text. “faster cycle times”, fontSize: 13, color #475569, center, same #f0fdfa background so number + label read as one KPI.
  8. [native] Stat 2 number — text. “61%”, fontSize: 30, fontWeight: 700, teal #0d9488, center, #f0fdfa background.
  9. [native] Stat 2 label — text. “of briefs now data-led”, fontSize: 13, color #475569, center, #f0fdfa background.
  10. [native] Stat 3 number — text. “22 days”, fontSize: 30, fontWeight: 700, teal #0d9488, center, #f0fdfa background.
  11. [native] Stat 3 label — text. “insight to live campaign”, fontSize: 13, color #475569, center, #f0fdfa background. Together steps 6–11 are the teal “band” — email has no column block, so KPIs stack.
  12. [native] Trend 1 heading — text. A bold dark heading leaning on a data point, fontSize: 17, fontWeight: 700, color #0f172a, left.
  13. [native] Trend 1 body — text. One-sentence takeaway, fontSize: 14, color #475569, left, with an inline teal #0d9488 “Read more →” link.
  14. [native] Divider — hairline #e2e8f0, generous vertical padding.
  15. [native] Trend 2 heading — text. fontSize: 17, fontWeight: 700, color #0f172a, left.
  16. [native] Trend 2 body — text. fontSize: 14, color #475569, left, inline teal “Read more →” link.
  17. [native] Divider — hairline #e2e8f0.
  18. [native] Trend 3 heading — text. fontSize: 17, fontWeight: 700, color #0f172a, left.
  19. [native] Trend 3 body — text. fontSize: 14, color #475569, left, inline teal “Read more →” link.
  20. [native] CTA — button. Label “Read the full brief”, teal #0d9488 fill, white text, pill corners, center.
  21. [native] Footer — social + address. Recolor both: social.color = #0d9488, address.color = #94a3b8, address.fontFamily = Tahoma, Geneva, sans-serif. Without this they fall back to a generic brand-blue that breaks the single-accent discipline.

Make it yours

  1. Swap the three KPIs and trend takeaways for your own quarter’s numbers — one headline figure per point.
  2. Keep the restraint: one accent, generous whitespace, no decoration.
  3. Recolor teal to your brand; every inline link picks up the same accent so it reads against the cool-gray body.
Use this template