Agency Newsletter Email Template — Arch-Masked Lead Story
An agency newsletter whose lead item is an arch-masked photograph bleeding off the right edge, with the kicker, headline and standfirst set in a narrow column at a deep left gutter.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share ofsgqwmOBlgCf3clPl-iZ and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The monthly note from a studio that would rather show its thinking than its logo. The lead item is a picture masked to an arch and cut by the right edge, with the headline set in a narrow column against 96px of empty paper on the left. Nothing is centred and nothing is big — the asymmetry does the work.
Snapshot
- Goal: lead a newsletter issue with one piece of thinking, framed well enough that the reader opens it.
- Audience & tone: clients and prospects on a studio list. Quiet, editorial, specific — no capability decks, no superlatives.
- Palette: page
#ededed· container#ffffff· text#18181b/#707072(muted) · accent#166534 - Font:
Georgia, Times New Roman, serif - Artwork: one
newsletter-mastheadlayout hero (a single rasterized image), 600×240 — Newspaper nameplate: the publication name at display scale over a heavy rule, issue number and date on a ceremonially tracked meta line beneath, closed by a hairline. Type only — no image, no colour field. Sits at the very top of a recurring newsletter so every issue opens the same way. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero —
newsletter-masthead— apply thenewsletter-mastheadlayout template (600×240). Newspaper nameplate: the publication name at display scale over a heavy rule, issue number and date on a ceremonially tracked meta line beneath, closed by a hairline. Type only — no image, no colour field. Sits at the very top of a recurring newsletter so every issue opens the same way. Alt text: “Dispatch — Issue 24, Thursday 12 March”. - [native] Headline — text. “Doing less, on purpose”, fontSize: 36, color
#18181b, left. - [native] Standfirst 1 — text. “One idea, argued in full, rather than five roundup links pretending to be insight.”, fontSize: 20, color
#707072, left. - [native] Primary CTA — button. Label “Read the piece”, fill
#166534, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Kicker — text. “Also this month”, fontSize: 14, color
#166534, left, uppercase. - [native] Body copy 1 — text. “A short review of three tools we tried and mostly kept.”, fontSize: 16, color
#18181b, left. - [native] Body copy 2 — text. “Why we moved our staging environment back on-premise.”, fontSize: 16, color
#18181b, left. - [native] Body copy 3 — text. “A client asked for a rebrand. We talked them out of it.”, fontSize: 16, color
#18181b, left. - [native] Standfirst 2 — text. “That is the month. Reply if you want the longer version of any of it.”, fontSize: 20, color
#18181b, left. - [native] Fine print — text. “The studio”, fontSize: 12, color
#707072, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#166534, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#707072, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the arch photograph and the headline for your lead piece — keep the headline inside the 220px column so it does not run under the picture.
- Rewrite the three short items, or cut them to two; an honest short issue reads better than three padded lines.
- Recolor the forest accent to your brand hue. The kicker darkens automatically to stay readable at 11px, so you do not hand-pick a second tone.
About newsletter email templates
A newsletter is the one email category built for a relationship, not a single moment. There is no hard deadline and no one dominant CTA — the job is to show up on a predictable cadence often enough that subscribers recognize the format and know where to look for the update they actually care about.
See all newsletter templates →How is a newsletter template different from a promotional email template?
A newsletter is built for a recurring cadence and a returning audience — the design favors consistent section structure, so readers know where to look each issue, over a single hard sell. Promotional templates are built around one offer and one deadline instead.
What sections should a company newsletter include?
Most effective newsletters below hold to three or four recurring sections — a short editor's note, one or two curated highlights, and a closing link or two — rather than trying to cover everything that happened since the last send.
Can I reuse the same newsletter template every month?
Yes, and it's the recommended approach — clone it once, then swap the content each cycle so subscribers recognize the format immediately instead of relearning a new layout every send.
Do Temway newsletter templates support an unsubscribe link and merge tags?
Yes — every template includes a compliant unsubscribe footer and supports Temway's merge-tag picker for personalizing subject lines and greetings per recipient.