Ecommerce Newsletter Template — Curated Picks

A monthly curated-picks send from a small lifestyle boutique. A feature-grid hero showcases the three objects of the month side by side, then each pick gets its own block — image, name, one sentence on why it earned the spot, and the price. Reads like a buyer’s personal recommendation, not a catalog.

Snapshot

• Goal: drive considered purchases by presenting three hand-picked objects with a reason to buy each — not a full catalog dump.
• Audience & tone: returning customers who shop deliberately and care about provenance. Refined, specific, quietly confident — never “shop now!”
• Palette: page #f5f7f2 · container #ffffff · text #1c2b1c / #57735a (muted) · accent green #5a8a5e
• Font: Georgia, "Times New Roman", serif
• Artwork: one feature-grid layout hero (a single rasterized image) — three product tiles. Individual product images below are native image blocks.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Feature-grid hero — apply the feature-grid layout template; recolor tile backgrounds to #ffffff with hairline #d4ddc9 borders on page #f5f7f2. Three tiles, each with a product image placeholder, a category eyebrow, and the object name. Overlay heading: “July’s three.” Text-only composition — the working shop links live in the native rows below.
2. [native] Intro — text. “Three objects we’d live with all month.” fontSize: 15, color #57735a, left, generous top padding.
3. [native] Pick 1 image — image. Product photo of the linen throw. Center, max-width 480.
4. [native] Pick 1 name — text. “Stonewashed Linen Throw”. fontSize: 18, fontWeight: 700, color #1c2b1c, left.
5. [native] Pick 1 reason — text. One sentence on provenance (“Woven in Portugal from flax grown two hours east of Porto.”) with an inline accent #5a8a5e “Shop · $148 →” link. fontSize: 14, color #57735a, left.
6. [native] Divider — hairline #d4ddc9, generous vertical padding.
7. [native] Pick 2 image — image. Product photo of the ceramic vase. Center, max-width 480.
8. [native] Pick 2 name — text. “Hand-Thrown Stoneware Vase”. fontSize: 18, fontWeight: 700, color #1c2b1c, left.
9. [native] Pick 2 reason — text. One sentence, inline accent #5a8a5e “Shop · $96 →” link. fontSize: 14, color #57735a, left.
10. [native] Divider — hairline #d4ddc9, generous vertical padding.
11. [native] Pick 3 image — image. Product photo of the olive wood board. Center, max-width 480.
12. [native] Pick 3 name — text. “Olive Wood Serving Board”. fontSize: 18, fontWeight: 700, color #1c2b1c, left.
13. [native] Pick 3 reason — text. One sentence, inline accent #5a8a5e “Shop · $72 →” link. fontSize: 14, color #57735a, left.
14. [native] Footer — text block. “Maison Verte · 9 Rue de Sèvres, 75007 Paris · [shop] · [instagram] · [visit us]”, fontSize: 12, color #57735a, center, links in accent #5a8a5e. Custom text footer — not the social/address blocks.

Make it yours

1. Swap the three products, images, and prices — keep the one-sentence reason tight; it’s what makes a pick feel curated.
2. Restage the feature-grid hero photos to match the season’s palette.
3. Recolor the green to your house accent — Georgia plus a muted botanical palette reads quietly premium.