Gallery Opening Email Template — Opening Night
A refined gallery opening email template with an editorial poster hero, exhibit details, and RSVP CTA.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share P4eVdTV-ipjClYmVpJ-Cr and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The opening-night invitation a gallery sends its members and press list. This is editorial through and through — a poster-style hero with a tall accent bar and oversized serif title, then the exhibit details, a representative image, and the run dates. Refined, unhurried, gallery-cool.
Snapshot
- Goal: drive opening-night attendance and press coverage.
- Audience & tone: collectors, members, and arts press. Editorial, refined, gallery-cool.
- Palette: page
#f5f3ef· container#ffffff· text#1c1917/#78716c(muted) · accent crimson#be162c - Font:
Georgia, "Times New Roman", serif - Artwork: free-form layout hero — editorial poster composition (tall vertical accent bar, oversized serif exhibit title, dates plate) on cream.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Hero — editorial poster — free-form composition via
create_layout+set_layout_content: a cream#f5f3effield, a tall vertical crimson#be162cbar absolutely positioned left of an oversized serif title plate “QUIET LIGHT” with the dates beneath. Text-only artwork — the working RSVP button is the native CTA in step 6. - [native] Eyebrow — text. “OPENING NIGHT”.
fontSize: 12,fontWeight: 700, color#be162c, letter-spaced, center. - [native] Heading — text. “Quiet Light — new works by Helena Voss”.
fontSize: 26,fontWeight: 700, color#1c1917, center. - [native] Date line — text. “Friday, September 19 · 6–9pm”.
fontSize: 15,fontWeight: 700, color#1c1917, center. - [native] Venue — text. “Storyhouse Gallery · 88 Mulberry Lane”.
fontSize: 14, color#78716c, center. - [native] RSVP CTA — button. Label “RSVP to opening night”, crimson
#be162cfill, white text, rounded corners, center. - [native] About the exhibit — text. “Twelve paintings tracing the hour before dusk — the slow exit of light over coastal water.”
fontSize: 15, color#78716c, center,lineHeight: 1.7. - [native] Image — image. A representative gallery image (set
file.urlper email), full container width, rounded corners. The image-heavy anchor of the email. - [native] Run dates — text. “On view Sep 19 – Nov 2 · Tuesday–Sunday, 11am–6pm”.
fontSize: 13, color#78716c, center. - [native] Footer — text block. “Storyhouse · 88 Mulberry Lane · storyhouse.gallery”.
fontSize: 12, color#78716c, center, recolored to the muted palette tone.
Make it yours
- Swap the exhibit title, artist name, and the “about” line for your show.
- Replace the placeholder image with a hero artwork shot.
- Recolor the crimson accent
#be162cto your gallery’s signature — it carries the poster bar, eyebrow, and CTA.