Course Launch Announcement Email — New Class

A new-course launch that sells the outcome, not the syllabus. A spotlight hero features the course at center stage, a three-stat band proves the payoff in real numbers, and a clear “enroll now” button closes it. Built for an academy that wants sign-ups, not just pageviews.

Snapshot

• Goal: launch a new course and convert enrolled students with benefit-forward proof, not feature lists.
• Audience & tone: working professionals and career-switchers. Encouraging, credible, outcome-focused — the voice of a teacher who’s been where they are.
• Palette: page #eff6ff · container #ffffff · text #1e3a8a / #475569 (muted) · accent blue #3b82f6
• Font: Verdana, Geneva, sans-serif
• Artwork: one spotlight-product layout hero (a single rasterized image). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — apply the spotlight-product layout template; recolor its stage to blue #3b82f6 on #eff6ff. Spotlight the course cover “Modern Data Storytelling” in white #ffffff, eyebrow “NEW COURSE”, subline “Turn dashboards into decisions people actually remember.” Text-only artwork — the working link is the native button in step 9.
2. [native] Lede — text. “This is the course we wish we’d had when we first had to present numbers to a room that didn’t speak data. Six weeks, project-based, and built around the charts you’ll actually ship at work.” fontSize: 18, fontWeight: 400, color #1e3a8a, left, generous top padding.
3. [native] Outcomes heading — text. “What you’ll walk away with”. fontSize: 20, fontWeight: 700, color #1e3a8a, left.
4. [native] Outcome 1 — two stacked text blocks then a divider:
   • Title text. “Charts that change minds”. fontSize: 15, fontWeight: 700, color #3b82f6, left.
   • Summary text. “Edit a chart until it carries one idea, clearly.” fontSize: 14, color #475569, left, tight top padding.
   • Divider — hairline #dbeafe, generous vertical padding.
5. [native] Outcome 2 — same pattern:
   • Title text. “Narratives that stick”. fontSize: 15, fontWeight: 700, color #3b82f6, left.
   • Summary text. “Structure a data story around the decision you want.” fontSize: 14, color #475569, left.
   • Divider — hairline #dbeafe, generous vertical padding.
6. [native] Outcome 3 — same pattern (no divider after the last):
   • Title text. “Live critique reps”. fontSize: 15, fontWeight: 700, color #3b82f6, left.
   • Summary text. “Present your work, get feedback, revise — every week.” fontSize: 14, color #475569, left.
7. [native] Stats heading — text. “By the numbers”. fontSize: 18, fontWeight: 700, color #1e3a8a, left, generous top padding.
8. [native] Stats body — text. “6 weeks · 4 hours/week · 2,400 alumni, 94% who finished landed a promotion or new role within a year.” fontSize: 15, color #475569, left, comfortable line height.
9. [native] Enroll button — button. Label “Enroll now”, blue #3b82f6 fill, white text, rounded corners, center.
10. [native] Footer — text block. “Foxglove Academy · 77 Learning Lane, Austin, TX · [email protected] · LinkedIn / YouTube / Newsletter”. fontSize: 12, color #475569, center. Recolored to the palette — links in accent #3b82f6.

Make it yours

1. Swap the course name, the three outcomes, and the stats for your real curriculum and results.
2. Replace the lede with the promise your specific students are chasing.
3. Recolor the blue stage to your academy’s brand — keep one accent across hero, outcome titles, and button.