Course Launch Announcement Email — New Class
A new course launch announcement email that sells the outcome: a split-screen split pairing the course name with a cover image, a three-stat payoff band, three learning outcomes, and an enroll-now button. Built for an academy.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share d5HybqPIlgzs2ScS2VzD_ and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A new-course launch that sells the outcome, not the syllabus. A split-screen hero pairs the course name with its cover image, a three-stat band proves the payoff in real numbers, and a clear “enroll now” button closes it. Built for an academy that wants sign-ups, not just pageviews.
Snapshot
- Goal: launch a new course and convert enrolled students with benefit-forward proof, not feature lists.
- Audience & tone: working professionals and career-switchers. Encouraging, credible, outcome-focused — the voice of a teacher who’s been where they are.
- Palette: page
#dee7f6· container#eff6ff· text#1e3a8a/#5269a7(muted) · accent#1d4ed8 - Font:
Verdana, Geneva, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “New course”, fontSize: 14, color
#1d4ed8, left, uppercase. - [native] Headline — text. “Modern Data Storytelling”, fontSize: 28, color
#1e3a8a, left. - [native] Body copy 1 — text. “This is the course we wish we had before presenting numbers to a room that did not speak data — six weeks, project-based, built around charts you will actually ship at work.”, fontSize: 16, color
#1e3a8a, left. - [native] Image — image. Alt text: “Cover image for the Modern Data Storytelling course”, left.
- [native] Story title 1 — text. “See what you will build”, fontSize: 20, color
#1e3a8a, left. - [native] Body copy 2 — text. “The cover above is the kind of chart you will ship by week two — clear enough that the room stops asking what it means.”, fontSize: 16, color
#1e3a8a, left. - [native] Story title 2 — text. “Edits that change minds”, fontSize: 20, color
#1e3a8a, left. - [native] Body copy 3 — text. “Edit a graphic until it carries exactly one idea, and cut everything that competes with it.”, fontSize: 16, color
#1e3a8a, left. - [native] Story title 3 — text. “Narratives that stick”, fontSize: 20, color
#1e3a8a, left. - [native] Body copy 4 — text. “Structure a data story around the one decision you actually want the room to make.”, fontSize: 16, color
#1e3a8a, left. - [native] Story title 4 — text. “Live critique, every week”, fontSize: 20, color
#1e3a8a, left. - [native] Body copy 5 — text. “Present your work, get direct feedback, revise, and repeat until the story finally lands.”, fontSize: 16, color
#1e3a8a, left. - [native] Story title 5 — text. “By the numbers”, fontSize: 20, color
#1e3a8a, left. - [native] Body copy 6 — text. “Six weeks, four hours a week, 2,400 alumni — and 94% landed a promotion or a new role within a year.”, fontSize: 16, color
#1e3a8a, left. - [native] Primary CTA — button. Label “Enroll now”, fill
#1d4ed8, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#1d4ed8, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#5269a7, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Swap the course name, the three outcomes, and the stats for your real curriculum and results.
- Replace the lede with the promise your specific students are chasing.
- Recolor the blue stage to your academy’s brand — keep one accent across hero, outcome titles, and button.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.