Reusable Layouts
Overview
Every email you send tends to need the same pieces — a branded header at the top, social links in the footer, a two-column feature block in the middle. Rebuilding those pieces for every campaign is slow, and it invites drift: one email’s header ends up a few pixels off from the next.
This guide walks you through designing those recurring sections once as layouts, then reusing them across every email in a workspace. By the end you’ll have a small library of on-brand sections you can drop into a new email in seconds.
Why layouts save time
A layout is a reusable structural section — a header, footer, or content arrangement — that lives in your workspace. Two payoffs:
- Consistency. Every email built from the same layouts shares the same structure, spacing, and styling, so your brand looks identical everywhere.
- Speed. Composing a new email becomes assembling ready-made sections instead of redrawing them.
Layouts inherit your workspace branding, so they stay on-brand automatically — you never re-enter colors, fonts, or logo each time.
Planning your layout library
Before opening the editor, list the structures you reach for in every email. Most teams start with four:
- Branded header — logo, brand color band, and an optional tagline or preheader strip.
- Footer with social links — unsubscribe line, address, and social icons.
- Two-column feature block — image on one side, headline and button on the other.
- Signature block — sender photo, name, title, and contact details.
These four cover the majority of recurring patterns. Add more as you notice yourself duplicating structure across emails.
Building a layout
Open the Layouts area of your workspace and choose New layout. The layout editor opens on a focused canvas for composing structural sections.
You have five element types to work with:
- Image — An image element with sizing and alignment controls.
- Text — Rich text for headings, paragraphs, and labels.
- Button — Call-to-action buttons with label, link, and styling.
- Shape — Rectangles or custom vector shapes (more below).
- Divider — Horizontal separators to break up sections.
The shape element has two modes:
- Rectangle — A solid box. Control width, height, background color, border, corner radius, padding, and shadows. Use it for solid color bands, containers, and decorative backgrounds.
- Custom — An uploaded vector image. Custom shapes are sanitized on upload so only safe markup is kept. Use it for logos, icons, and decorations a plain rectangle can’t express.
Let’s build a branded header as an example:
- Drag a shape onto the canvas, set it to rectangle, and give it your brand’s background color and a small vertical padding. This is the header band.
- Drag an image element inside the band and upload your logo. Size it to fit.
- Add a text element to the right of the logo for an optional tagline or navigation links.
- Drop a divider below the band to separate the header from body content.
- Adjust spacing and alignment in the properties panel until the section looks balanced.
- Name the layout (for example, “Branded header”) and save.
Repeat the same flow for your footer, feature block, and signature. Aim for a small, well-named set — a tidy library is faster to navigate than a sprawling one.
Reusing layouts in emails
When you compose an email, layouts appear alongside your other building blocks. Drop one onto the canvas to bring in the full section — structure, styling, and content — in a single step. From there, edit the one-off copy for that email without touching the underlying layout.
Because layouts inherit workspace branding, the header you build once stays on-brand every time you reach for it. Colors, fonts, and logo flow in from the workspace, so the section is correct by default.
Layouts vs emails
Keep the two separate:
- A layout is reusable scaffolding — a header, footer, or arrangement you design once.
- An email is the complete message you compose, preview, and export to your sending provider.
Treat layouts as the recurring pieces and emails as the one-off assemble-and-send. Mixing them leads to duplicated work and inconsistent structure.
Plan layout limits
The number of layouts you can create is capped by your plan. Layout limits are lifetime totals — soft-deleted layouts don’t count against your cap.
| Plan | Layouts |
|---|---|
| Free | 5 |
| Starter | Unlimited |
| Pro | Unlimited |
| Max | Unlimited |
When you reach your plan’s limit, you’ll be prompted to upgrade before creating another.
Tips
- Build your most-reused structures first — header, footer, signature — so new emails start from familiar scaffolding.
- Use rectangle shapes for solid color bands; switch to custom only when you need a logo or vector decoration.
- Give layouts clear, descriptive names (“Branded header”, “Social footer”) so teammates can find them at a glance.
- Keep layouts in the workspace they belong to — they’re scoped per workspace, just like branding and emails.
Next steps
- Read the full layouts reference for every element and setting.
- Set up workspace branding so layouts inherit the right colors, fonts, and logo.
- Explore the email blocks you’ll combine with layouts when composing emails.