SaaS Welcome Email — Day-3 Trial Check-In

The Day-3 email that arrives right when trial users typically stall. A three-step rail frames the aha feature as Watch, Try, Ship, one embedded walkthrough video shows it in action, and a single CTA nudges them back into the app. Built to convert trial intention into habit.

Snapshot

• Goal: re-engage trial users at the Day-3 dip and demo the feature most likely to convert them.
• Audience & tone: SaaS trial users who signed up but haven’t hit activation. Helpful, specific, slightly energetic — “here’s the one thing worth trying today.” No guilt.
• Palette: page #ddece2 · container #f0fdf4 · text #052e16 / #51715e (muted) · accent #16a34a
• Font: Trebuchet MS, Lucida Grande, sans-serif
• Artwork: none — fully native blocks.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [native] Image — image. Alt text: “Walkthrough video thumbnail: turning one meeting into a ready-to-ship plan”, left.
2. [native] Logo — logo. Brand mark, left-aligned.
3. [native] Kicker — text. “Day 3 Of 14”, fontSize: 14, color #117c38, left, uppercase.
4. [native] Headline — text. “Here’s the move most teams miss”, fontSize: 28, color #052e16, left.
5. [native] Body copy 1 — text. “A 90-second walkthrough, then one thing worth trying today.”, fontSize: 16, color #052e16, left.
6. [native] Primary CTA — button. Label “Watch the 90-sec walkthrough”, fill #16a34a, color #052e16, shapeStyle: ‘0_1’, left.
7. [native] Story title — text. “After the video, try this”, fontSize: 20, color #052e16, left.
8. [native] Body copy 2 — text. “Open the sample project, hit Plan, and watch it draft your tasks for you — it takes about a minute.”, fontSize: 16, color #052e16, left.
9. [native] Body copy 3 — text. “The aha moment usually lands around Day 5 — stick with it.”, fontSize: 16, color #51715e, left.
10. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
11. [native] Footer social — social. Icon row, social.color #117c38, style circle-outline, center.
12. [native] Footer address — address. Postal address + unsubscribe, address.color #51715e, address.fontFamily Trebuchet MS, Lucida Grande, sans-serif, center.

Make it yours

1. Swap “Outpost”, the sample project, and the Plan verb for your product’s aha action.
2. Swap the embedded video for your real Day-3 walkthrough — keep it under 2 minutes.
3. Recolor the green accent to your brand — keep the “here’s the one move” framing.