Retail Transactional Email — Pickup Ready
A minimal retail transactional for buy-online-pickup-in-store — a clean wordmark header, order details, store address, pickup hours, and a single 'directions' CTA.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share nRaBiP2p3fj71dOexi9Lg and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The pickup-ready notification that customers act on immediately. No hero artwork — just a wordmark, the order details in a clean spec block (order number, items, store address), pickup hours, and a directions link. Functional, fast, the email customers search their inbox for when they’re already in the car.
Snapshot
- Goal: notify a customer that their BOPIS order is ready and give them everything they need to pick it up.
- Audience & tone: customers who chose buy-online-pickup-in-store. Clear, scannable, action-oriented — no marketing, no cross-sell, just the facts.
- Palette: page
#fff7ed· container#ffffff· text#1e293b/#475569(muted) · accent orange#f97316 - Font:
"Trebuchet MS", Helvetica, sans-serif - Artwork: none — fully native blocks. Transactionals earn trust by being fast and functional, not decorative.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Wordmark — logo (or text). “Coral & Co”, text
#1e293b,fontWeight: 700, left, tight bottom padding. - [native] Eyebrow — text.
"ORDER READY FOR PICKUP"fontSize: 12,fontWeight: 700,letterSpacing: 0.08em, color#f97316, left, generous bottom padding. - [native] Heading — text.
"Your order is ready"fontSize: 24,fontWeight: 700, color#1e293b, left. - [native] Order details — text. A scannable spec block as
<div data-paragraph="true">lines: “Order #CC-4827” / “The Linen Shirt (Sand, M) × 1” / “The Stretch Chino (Olive, 32) × 1”.fontSize: 15, color#1e293b, left,line-height: 1.8. - [native] Divider — hairline
#fed7aa, medium padding. Separates the order from the pickup details. - [native] Pickup heading — text.
"Pick up at"fontSize: 15,fontWeight: 700, color#1e293b, left. - [native] Store address — text.
"Coral & Co — Downtown" / "120 Market Street, Portland, OR 97201" / "Pickup counter, first floor"as<div data-paragraph="true">lines.fontSize: 14, color#475569, left,line-height: 1.8. - [native] Hours — text.
"Store hours: Mon–Sat 10am–8pm, Sun 11am–6pm"fontSize: 14, color#475569, left. - [native] CTA button — button. Label
"Get directions", orange#f97316fill, white text, rounded corners, center. - [native] ID line — text.
"Bring your order confirmation (this email) and a photo ID. We'll hold your order for 7 days."fontSize: 13, color#475569, center. - [native] Footer — text.
"Coral & Co · 120 Market Street, Portland, OR · [email protected] · Unsubscribe"fontSize: 12, color#94a3b8, center. Recolored to the palette.
Make it yours
- Swap the order details and store address for your actual order and pickup location.
- Customize the hours and 7-day hold policy to your store’s terms.
- Recolor the orange accent to your brand — keep the transactional fast and scannable.