Lookbook Email Template — Two Leaf-Masked Photographs on a Diagonal
A seasonal lookbook email with two leaf-masked photographs bleeding off opposite corners, a taped edge, one caption and no headline at all — five elements carrying the whole top.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share GNvuLx3lVIRkT1ZrlVnfl and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The lookbook email for a brand that would rather show the clothes than shout about them. Two photographs masked to a leaf and its mirror run off opposite corners on a diagonal, with a strip of tape holding the second one down and a single caption in the space between. There is no headline. The two masks answer each other, and that is what holds it together.
Snapshot
- Goal: send a season’s imagery to people who already like the brand, and get one click to the full lookbook.
- Audience & tone: existing customers on a lookbook list. Editorial, quiet, unhurried — no prices, no offers, no urgency.
- Palette: page
#e8e8e7· container#fafaf9· text#18181b/#6a6a6c(muted) · accent#3f4a5c - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Image grid — image. 3-column grid, 3 items. Alt text: “Undyed wool coat, unlined”, “Knit layered under a coat”, “Carried-over piece from last autumn”.
- [native] Body copy 1 — text. “Two coats, one wool · Four knits · Six carried-over pieces”, fontSize: 14, color
#6a6a6c, left. - [native] Headline — text. “Autumn, in twelve pieces”, fontSize: 28, color
#18181b, left. - [native] Body copy 2 — text. “Undyed wool, layered knits, and a few pieces carried over from last year because they still work.”, fontSize: 16, color
#18181b, left. - [native] Primary CTA — button. Label “See the lookbook”, fill
#3f4a5c, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 3 — text. “In the shop from Thursday. Nothing here is a limited run.”, fontSize: 16, color
#6a6a6c, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#3f4a5c, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6a6a6c, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Choose two photographs that belong on a diagonal — one wide and one tall, one full-length and one detail. Two similar frames make the mirrored masks look like a mistake.
- Resist adding a headline. This layout has five elements on purpose, and the reason it reads as a lookbook is that nothing is explaining the pictures.
- Recolor the slate accent to your brand hue. Only the tape and the arrow link move, which is exactly as much brand as an editorial email should carry.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.