Free Shipping Email Template — Weekend Promo

The Friday-morning email that announces a no-strings weekend. A hand-drawn shipping-stamp hero carries the deal visually, the body states the terms once (no minimum, no code, no catch) and never repeats them, and a quiet coupon line at the bottom is there for anyone who needs a code to believe it. Calm, durable, low-volume.

Snapshot

• Goal: drive a steady weekend spike in orders without leaning on discount depth — only shipping cost.
• Audience & tone: subscribers who buy outdoor, kitchen, and travel essentials a few times a year. Calm, capable, friendly — the brand voice of a long-time general store, not a flash site.
• Palette: page #f5f7f2 · container #ffffff · text #1c2b1c / #57735a (muted) · accent sage #7b9070
• Font: Verdana, Geneva, sans-serif
• Artwork: free-form layout hero — custom shipping-stamp SVG (rasterized image)

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — free-form composition with custom SVG — 600×260 canvas, background sage cream #f5f7f2. Custom SVG shipping-label stamp: 280×180px, centered-left, slight rotation −3°, double-border rectangle in #1c2b1c 2px with corner triangles (postage frank style). Inside the stamp: bold caps "FREE SHIPPING" #1c2b1c 32px Verdana, subline "ALL WEEKEND" #7b9070 14px tracked, weight ticket strip "0.00 KG" #57735a 12px. To the right of the stamp: a dotted wavy shipping-route line in #7b9070 curving up and out, ending in a small location pin #1c2b1c. Centered below: eyebrow "PELAGO · WEEKEND OFFER" #7b9070 11px tracked, heading "No minimum. No code. No catch." #1c2b1c 28px bold. Text-only artwork — the working CTA is the native button in step 5.
2. [native] Eyebrow — text. "FRIDAY 00:00 — SUNDAY 23:59" accent #7b9070 12px Verdana tracked uppercase, center.
3. [native] Heading — text. "Free shipping, all weekend long" text #1c2b1c 24px Verdana bold, center.
4. [native] Body — text. "Stock up on the staples you've been meaning to reorder. Outdoor, kitchen, and travel essentials — no minimum, no exclusions." muted #57735a 14px Verdana, center, line-height 1.6.
5. [native] CTA button — button. Label "Shop the free-ship weekend", sage #7b9070 fill, white text, rounded corners, center.
6. [native] Coupon line — text. "Code SHIPFREE auto-applies at checkout — or skip it, we'll honor the deal anyway." text #1c2b1c 14px Verdana, center, code in accent #7b9070 uppercase.
7. [native] Bestseller title — text. "Most-reordered this season" text #1c2b1c 17px Verdana bold, left.
8. [native] Bestseller body — text. "The Field Pack · The Camp Blanket · The Reusable Bottle — built to outlast a hundred weekends." muted #57735a 14px Verdana, left.
9. [native] Footer — text. "Pelago Goods · 1100 Glisan Street, Portland, OR · [email protected] · Instagram / Substack" muted #57735a 12px Verdana, center. Recolored to the palette.

Make it yours

1. Swap SHIPFREE and the all-weekend window for your free-ship promo dates and code.
2. Replace the three bestsellers with your most-reordered SKUs.
3. Recolor sage #7b9070 to your brand — keep the cream page to soften the sell.