BOGO Campaign Email Template — Give One Promo

The campaign email that does two jobs at once. A hand-drawn interlocking-heart hero carries the emotional math — your purchase, their meal, doubled — and the body makes the offer concrete with a coupon, last campaign’s impact numbers, and a one-line donor quote. It closes without pressure, because pressure breaks this audience.

Snapshot

• Goal: drive purchases during a one-week BOGO campaign where every sale is matched as a donation.
• Audience & tone: mission-aligned subscribers, donors, and lapsed supporters. Warm, sincere, evidence-led — never guilt-trippy.
• Palette: page #f0edeb · container #ffffff · text #451a03 / #85695a (muted) · accent #d97706
• Font: Georgia, Times New Roman, serif
• Artwork: free-form layout hero — A one-to-one ratio at display scale over a kicker naming the match mechanic, closed by a colour panel bleeding off the bottom edge. No button, no image., 600×320 canvas. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Layout hero — build a free-form composition (600×320) via create_layout + set_layout_content. A one-to-one ratio at display scale over a kicker naming the match mechanic, closed by a colour panel bleeding off the bottom edge. No button, no image. Alt text: “A one-to-one match ratio for every purchase”.
2. [native] Headline — text. “Buy one. We give one. We match it.”, fontSize: 36, color #451a03, center.
3. [native] Standfirst 1 — text. “Every purchase this week is matched dollar for dollar by a longtime donor.”, fontSize: 20, color #85695a, center.
4. [native] Primary CTA — button. Label “Shop the campaign”, fill #d97706, color #451a03, shapeStyle: ‘0_1’, center.
5. [native] Story title — text. “What last spring accomplished”, fontSize: 20, color #451a03, center.
6. [native] Body copy 1 — text. “Fourteen thousand meals reached neighbors in need, funded by eighty-six thousand dollars in matched gifts.”, fontSize: 16, color #451a03, center.
7. [native] Standfirst 2 — text. “It felt good knowing my purchase was a donation too.”, fontSize: 20, color #451a03, center.
8. [native] Fine print — text. “Maria R., donor since 2024”, fontSize: 12, color #85695a, center.
9. [native] Body copy 2 — text. “Use the code MATCH50 at checkout and a longtime donor will double it before Friday.”, fontSize: 16, color #85695a, center.
10. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
11. [native] Footer social — social. Icon row, social.color #a95d05, style circle-outline, center.
12. [native] Footer address — address. Postal address + unsubscribe, address.color #85695a, address.fontFamily Georgia, Times New Roman, serif, center.

Make it yours

1. Swap the three impact numbers for your most recent campaign results.
2. Replace MATCH50 with your coupon and adjust the match framing to your cause.
3. Recolor amber #d97706 to your brand — keep the heart SVG stroke and fill in the same accent.