BOGO Campaign Email Template — Give One Promo
A BOGO campaign email template for nonprofits — a warm buy-one-give-one promo with donation matching, anchored by a hand-drawn interlocking-heart SVG hero.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share uGSc7_yuNOJBLfmxri6O8 and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The campaign email that does two jobs at once. A hand-drawn interlocking-heart hero carries the emotional math — your purchase, their meal, doubled — and the body makes the offer concrete with a coupon, last campaign’s impact numbers, and a one-line donor quote. It closes without pressure, because pressure breaks this audience.
Snapshot
- Goal: drive purchases during a one-week BOGO campaign where every sale is matched as a donation.
- Audience & tone: mission-aligned subscribers, donors, and lapsed supporters. Warm, sincere, evidence-led — never guilt-trippy.
- Palette: page
#fef3c7· container#ffffff· text#451a03/#57534e(muted) · accent amber#d97706 - Font:
Georgia, "Times New Roman", serif - Artwork: custom SVG hero — two interlocking hearts (rasterized image)
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Hero — custom SVG — 600×240 canvas, cream
#fef3c7background. Two interlocking hearts centered: left heart solid amber#d97706, right heart fill#ffffffwith#d977064px stroke, overlapping at center to form a third shaded region. Below the hearts: eyebrow"TWO HEARTS · ONE MISSION"#d9770611px tracked, heading"Buy one. We give one. And match your gift."text#451a0330px serif bold, center. Text-only artwork — the working CTA is the native button in step 3. - [native] Subline — text.
"Every Twin Hearts purchase this week feeds a neighbor in need — and a donor matches it dollar for dollar."muted#57534e15px, center, line-height 1.6. - [native] CTA button — button. Label
"Shop the campaign", amber#d97706fill, white text, rounded corners, center. - [native] Stat heading — text.
"What last spring's campaign did"text#451a0319px serif bold, left. - [native] Stats body — text.
"14,200 meals served · 1,803 donors matched · $86,400 given to local food banks."muted#57534e14px, left. - [native] Divider — hairline
#fde68a, generous vertical padding. - [native] Coupon line — text.
"Use code MATCH50 at checkout — we'll double it before Friday."text#451a0314px, center, code in accent#d97706. - [native] Testimonial — text.
"It felt good knowing my purchase was a donation too." — Maria R., donor since 2024muted#57534e13px italic, center. - [native] Footer — text.
"Twin Hearts Foundation · 901 Mission St, Austin, TX · [email protected] · Facebook / Instagram"muted#57534e12px, center. Recolored to the palette.
Make it yours
- Swap the three impact numbers for your most recent campaign results.
- Replace
MATCH50with your coupon and adjust the match framing to your cause. - Recolor amber
#d97706to your brand — keep the heart SVG stroke and fill in the same accent.