SaaS Newsletter Template — Founder's Note
A SaaS newsletter template for monthly founder notes — a minimal all-native layout with a short letter, one number that mattered, and what's next. Reads in under a minute.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share _aqvGSxZbq2T47TIbsSIF and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A short, no-decoration monthly note from a SaaS founder to their users. No hero image, no fireworks — just a wordmark, a real sentence about what happened, one number that mattered, and what’s coming next. Designed to feel like a one-on-one email, not a broadcast.
Snapshot
- Goal: keep a direct, human line from the founder to active users; share one honest update and one forward-looking commitment per month.
- Audience & tone: product builders and team leads who already use the app. Plain, confident, first-person — like an email from someone you know, not a marketing send.
- Palette: page
#f0f9ff· container#ffffff· text#0c4a6e/#64748b(muted) · accent#0369a1 - Font:
"Trebuchet MS", "Lucida Grande", sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Wordmark — logo (or text). “Pebblework”, accent
#0369a1,fontWeight: 700, left, tight bottom padding. - [native] Eyebrow — text. “FOUNDER’S NOTE · JULY 2026”.
fontSize: 12,fontWeight: 700,letterSpacing: 0.06em, color#64748b, left. - [native] Heading — text. “We shipped less, and it was the right call.”
fontSize: 24,fontWeight: 700, color#0c4a6e, left, generous top padding. - [native] Body — text. Two short paragraphs as
<div data-paragraph="true">siblings: the honest update (what didn’t ship and why) and what it taught the team.fontSize: 15,lineHeight: 1.65, color#0c4a6e, left. - [native] Stat label — text. “One number that mattered”.
fontSize: 12,fontWeight: 700,letterSpacing: 0.06em, color#64748b, left, generous top padding. - [native] Stat — text. “94%”.
fontSize: 40,fontWeight: 700, color#0369a1, left, tight line-height. - [native] Stat caption — text. “of weekly active teams used the new board view in its first week.”
fontSize: 14, color#64748b, left, tight top padding. - [native] Section eyebrow — text. “WHAT’S NEXT”.
fontSize: 12,fontWeight: 700,letterSpacing: 0.06em, color#0369a1, left, generous top padding. - [native] Next line — text. “Offline mode enters beta on August 5 — hit reply if you want in.”
fontSize: 15, color#0c4a6e, left. - [native] Sign-off — text. ”— Dara, founder”.
fontSize: 14, color#64748b, left. - [native] Footer — text block. “Pebblework · 221 Main St, San Francisco CA 94016 · [website] · [twitter] · [changelog]”,
fontSize: 12, color#64748b, center, links in accent#0369a1. Custom text footer — not the social/address blocks.
Make it yours
- Rewrite the body and the “what’s next” line in your own voice — first-person honesty is what makes this format work.
- Swap the stat for whatever number actually mattered this month (signups, retention, NPS — keep it to one).
- If your brand runs warmer or darker, shift the sky-blue accent — Trebuchet MS reads cleanly on any light palette.