Rebrand Announcement Email — Brand Refresh

A rebrand reveal that earns its own excitement. A bold split color-block hero pulls back the curtain on the new identity, then the rationale unfolds in a confident voice — this is a publication stepping into its next chapter, and the email should feel like a curtain call, not a press release.

Snapshot

• Goal: reveal a brand refresh with energy and intent, and route readers to see the new look.
• Audience & tone: subscribers, contributors, and partners. Bold, modern, a little theatrical — proud but not self-important.
• Palette: page #fdf4ff · container #ffffff · text #3b0764 / #52525b (muted) · accent magenta #c026d3
• Font: "Trebuchet MS", Helvetica, sans-serif
• Artwork: one free-form layout hero — split color-block reveal: magenta left tile carrying the new wordmark, cream right tile carrying the tagline. Text-only artwork.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — free-form composition: split color-block reveal. Left tile magenta #c026d3 with the new wordmark “Loom & Press” in white #ffffff; right tile cream #fdf4ff with “NEW LOOK, SAME STORIES” in #3b0764 tracked uppercase. Bold geometric seam down the middle. Text-only artwork — the working link is the native button in step 7.
2. [native] Lede — text. “After eight years of telling stories, we’ve given our voice a new look — one that’s loud enough to match the work our writers and readers do every week.” fontSize: 18, fontWeight: 400, color #3b0764, left, generous top padding.
3. [native] Why heading — text. “Why now”. fontSize: 22, fontWeight: 700, color #3b0764, left, generous top padding.
4. [native] Why body — text. “We started as a small print zine. Today we’re a weekly read for half a million makers, and our old mark couldn’t carry that. The new wordmark is set in a custom display face, tuned for screens first, and the palette borrows from the risograph prints we were raised on.” fontSize: 15, color #52525b, left, comfortable line height.
5. [native] What’s new heading — text. “What changes (and what doesn’t)”. fontSize: 18, fontWeight: 700, color #3b0764, left.
6. [native] What’s new body — text. “New: our logo, our colors, and a faster site. Same: our editors, our weekly cadence, and our promise to pay every contributor.” fontSize: 15, color #52525b, left, comfortable line height.
7. [native] CTA button — button. Label “See the new look”, magenta #c026d3 fill, white text, rounded corners, center.
8. [native] Footer — text block. “Loom & Press · 84 Greenpoint Ave, Brooklyn, NY · [email protected] · Instagram / X / Substack”. fontSize: 12, color #52525b, center. Recolored to the palette — links in accent #c026d3.

Make it yours

1. Swap the wordmark, tagline, and rationale copy for your real rebrand story.
2. Repaint the split color-block to your two signature colors — keep the seam geometric.
3. Keep the “what changes / what doesn’t” pairing; it’s the line loyal readers scan for first.